Amway India Announced Bollywood Veteran Amitabh Bachchan as a Brand Ambassador

Ajay Khanna, CMO, Amway India, Amitabh Bachchan and Anshu Budhraja, CEO, Amway India.jpg

News Desk, News Nation 360 : Amway India, one of the country’s leading Direct Selling FMCG companies today announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. It is a time at the moment as the two most iconic, credible & trustworthy brands have come together to proliferate messages on the significance of holistic health & wellness, women empowerment, and inspiring youth towards entrepreneurship for a progressive India. As a part of this momentous association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encouraging women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives. Building on the heightened awareness for health and nutrition, the company is aggressively exploring innovative solutions to cater to the evolving and growing market. Toward this, Amway had recently launched powerful nutritional products such as Nutrilite Vitamin C Cherry Plus and Nutrilite Vitamin D Plus which have

proved game-changers in the category. The category has witnessed tremendous growth and currently, contributes over 60% to the business revenue. In line with the consumer trends, the company expects the nutrition category contribution to scale up to 65% by 2024. Commenting on the association, Anshu Budhraja, CEO, Amway India said that with a lot of pride and respect he is elated to welcome the Star of the Millennium, Amitabh Bachchan, into the Amway family. The ever-green charismatic star enjoys immense positive appeal that cuts across all age groups and strata. Despite achieving worldwide fame, his humility and belief in tradition and values is a clear reflection of the culture at Amway. Over the years, Amway and Nutrilite’s rich Legacy, Credibility and Trust have become a force to be reckoned with in the Nutrition and holistic wellness space. Onboarding him to an iconic brand, living in the hearts of millions of people, was a winning combination to reinforce their vision of helping people live better, healthier lives. As they lead their journey towards Amway India’s 25th-anniversary celebrations next year, their aim is to instil his key traits like hard work, focus, determination, and discipline, amongst their incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.

Pic : Courtesy

Report : Anustup Kundu