Toyota Announces Leading Indian Actor, Singer & Youth Icon Ayushmann Khurrana as Brand Ambassador
News Desk, News Nation 360 : Toyota Kirloskar Motor (TKM) announced leading Indian actor, singer and youth icon Ayushmann Khurrana as the Brand Ambassador for the all-new Toyota Urban Cruiser, ahead of the much-awaited launch, later this festive season. With the opening of bookings, Toyota’s Youngest Urban SUV, #UrbanCruiser, is garnering great response and admiration from customers across the country. Sharing his thoughts on the announcement, Naveen Soni, Senior Vice President, Sales and Service, TKM, said that Ayushmann Khurrana is an exemplar of a self-made actor, someone who is extremely versatile and respected by critics and audience alike. His story is an inspiration to
many young people and resonates the spirit of the all-new Urban Cruiser. Toyota as a brand has a similar story – they are one of the largest, most-respected automobile companies in the world constantly pushing the boundaries. They are innovative and introduce products and services that are relevant, valuable and truly connects with our customers. The all-new Urban Cruiser is one such offering for those who aspire to own a Toyota SUV at an early stage in their lives. Ayushmann Khurrana will campaign for the Toyota Urban Cruiser through various electronic and print communications. This will be a part of TKM’s overall marketing strategy for this year, aimed at endearing Brand Toyota to young achievers. The belief that respect cannot be demanded; it must be earned is at the core of Toyota Urban Cruiser’s communication campaign. True to the brand imagery of Respect, Ayushmann Khurrana is a personality who embodies the core value of the Toyota Urban Cruiser’s attributes of being unconventional yet aspirational. Having made his mark at a young age, he is known for his bold and experimental choices.
Pic : Courtesy
Report : Anustup Kundu