No shutdown for DishTV while #DeshRechargeHoRahaHai

News Desk, News Nation 360: As the nation fights the Covid-19 pandemic with self-isolation, DishTV, India’s leading DTH brand has pulled out all stops to ensure essential service like DishTV is running non-stop and contributing to the objective and ensuring successful implementation of the lockdown. Entertainment & information are key in keeping people safe and secure and DishTV as one of the largest pay-TV platforms in the world has taken multiple initiatives to ensure that the vital dissemination of information and entertainment continues unabated for its subscribers. Other than launching a channel dedicated to providing authentic Covid related information, DishTV has focused on promoting alternate means of recharge, providing multiple modes of self-help and troubleshooting. Additionally, three platform services-Fitness active, Kids active, Ayushmaan Active which would meet the needs of the entire family have also been made free. During the nationwide lockdown, DishTV is providing customers with its ‘Pay Later’ service during the lockdown period without any extra charges. This means if a customer finds it difficult to recharge, one can just call up DishTV or give a missed call and avail extended viewing period without any extra charges and ensure non-stop connectivity. o communicate these initiatives, DishTV has also launched a new campaign  focused  on  lifting  the  spirit of people as they are safe but

confined at home amid the biggest ever lockdown the world has seen. The campaign, which is aired on TV channels and social media platforms using the hashtag #DeshRechargeHoRahaHai, is an attempt to bring out the bigger, positive aspect of the lockdown which is about ‘Recharging the nation for a better tomorrow’.  Every family is fighting Corona and working for the betterment of the country by staying indoors.  Anil Dua, Executive Director & Group CEO, Dish TV India Limited, told people have shown exemplary resolve and spirit to follow the lockdown, by practising self-isolation and social distancing to defeat Coronavirus. These are the testing times and they believe that the nation will emerge stronger and victorious. #DeshRechargeHoRahaHai campaign is their tribute to their countrymen and applauds how people are enabling the nation to welcome a better tomorrow.  To encourage people to stay indoors, Pay Later facility is their contribution to relieving their stress of stepping out to recharge. Stay home, stay safe. Ashish Khazanchi - Managing Partner & Founder, EnormousBrands told these are unprecedented times for everyone everywhere in the country. When DishTV decided to throw their weight behind this common cause, for us the idea was in encouraging the good fight. Showing it to be a fight of optimism, which it indeed is. Telling people that the good fight today is for a better day to be and we're with everyone every step of the way.

Report: Anustup Kundu

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