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Nuvoco Brings Durga Puja to Devotees with Virtual Pandal Hopping

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News Desk, News Nation 360 : Following up on its incredibly popular initiative from last year, leading building materials company Nuvoco Vistas Corp. Ltd., is back with its virtual Durga Puja pandal hopping experience for devotees, commencing from October 11, 2021. With COVID-19 restrictions still in effect, this online experience allows people to virtually ‘visit’ the famous pandals in Kolkata. Devotees can log on to https://nuvocopandalhopping.com/  for a 360-degree walkthrough of the top 30 Durga Puja pandals in the city as well as a captivating image gallery of 20 pandals from other parts of West Bengal and 10 overseas venues. They will be able to witness the pomp and glory, prayer services, magnificent idols, spellbinding artistic displays, and popular lightings of these venues in real-time. The website is available in both English and Bengali languages. Sharing her views on the platform, Madhumita Basu, Chief Marketing, Innovation and

Strategy Officer, said that as a leading cement company in the East, they feel a deep connection with the people and its culture. Durga Puja has always been a special time and given that this is their major market offering leading brands like Concreto, Double Bull, and Duraguard WaterSeal, it allows them to connect with their customers through this virtual pandal hopping initiative. It proved to be a great success on its launch as people from all over the world logged in to witness the puja ceremonies in real-time. During these times of COVID, such initiatives help in ensuring the safety of people and helping devotees to visit the pandal while avoiding any mass congregation. This year, Nuvoco has hiked up the scale of its celebration and spending by providing a 360-degree walkthrough to the top Durga Puja pandals in Kolkata and elsewhere chosen as per most-visited and popular pandals in the last few years. The company will be running a branding campaign at the pandals for ‘Best Dressed’ and ‘Best Pandals’. The viewers will get a chance to vote for their favourite Pandal and the top 3 pandals with the most votes will be awarded Rs 40K, Rs 30K, and Rs 20K. The company has also arranged a free e-pass for vaccinated users.

Report : Anustup Kundu