Ola enables in-app tipping globally
News Desk, News Nation 360: Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies, has rolled out a global feature for customers to express their gratitude and independently reward drivers for going the extra mile to deliver a safe and high-quality ride experience. Through Ola’s new in-app ‘tipping’ functionality, customers can now include a tip as a token of appreciation for their drivers’ commitment to providing a great ride experience and encourage their efforts towards delivering the same. The feature has been rolled out to all Ola users across India, Australia, New Zealand and the United Kingdom. As restrictions eased across the country, driver-partners serving on the Ola platform have been going above and beyond to deliver safe, hygienic and high-quality rides. Apart from following a comprehensive safety protocol and sanitising cars after every trip, drivers have taken extra steps personally to keep themselves and their families safe. In this scenario, the in-app tipping feature serves as an opportunity for customers to reward drivers for going the extra mile, and contribute to increasing their earning potential. Customers can choose to voluntarily tip their drivers and the amount will be credited to the drivers’ account in its entirety as part of the regular earnings cycle. Anand Subramanian, from Ola, told since the beginning of the pandemic, their driver-partners worked tirelessly to enable essential travel for all those in need, despite facing their own challenges. As services resume, they continue to personally invest in ensuring the safety of their customers and deliver a comfortable ride experience. Linking rewards to higher-quality services, they invite their customers to join them in sharing their appreciation and supporting them during these trying times. Not only will the new functionality provide an opportunity for drivers to increase their earnings but will also showcase how a small gesture of solidarity and support from customers will drive their driver-partner community to go a long way.
Report: Anustup Kundu