Ola’s Food Business's New Board Advisor is Rajeev Bakshi
News Desk, News Nation 360 : Ola, one of the world’s largest ride-hailing companies, welcomed Rajeev Bakshi as an advisory member to the board of its food business, Ola Foods. Rajeev brings with him over 40 years of leadership experience across Food and FMCG businesses with the likes of Metro Cash & Carry, PepsiCo, and Cadbury. Rajeev was most recently, the Managing Director of METRO Cash & Carry India, where he was responsible for providing strategic leadership for the overall operations and growth of the business. Ola, with its food business, aims to build its own-food brands like its flagship Khichdi Experiment, and a range of brands across categories like Rice Bowls, Biryani, Health Food etc., through its vast network of state-of-the-art kitchens across India. Ola currently runs 36 kitchens across 6 cities. Rajeev Bakshi, on his appointment as Board Advisor to Ola Foods, said that Ola’s ambitions in the food business with a food-first approach, is uniquely placed in a crowded, but undifferentiated industry. With unique offerings that have been
developed after immense research and understanding of consumer preferences, Ola has the opportunity to build highly loved food brands in a market that is hitherto underserved. With access to hundreds of millions of consumers who use Ola as an everyday platform, the brands will also have a unique advantage in terms of reach and influence. He is very excited to join Bhavish, Pranay and the team at Ola Foods towards their journey to build India’s most preferred food-brands and in building a food-first business. Rajeev's experience in the food and FMCG industry spans across various categories including confectionaries, soft drinks, snacks, as well as across the length and breadth of food retailing. Rajeev has also been responsible for some of India's most memorable marketing campaigns like the iconic Cadbury ad set on a cricket field that helped alter the brand’s ‘kids-only’ image and positioned it as a product for adult consumption. Rajeev's deep understanding of consumer behaviour and preferences, as well as his vast experience in Marketing and Strategy, will help Ola Foods build unique offerings in innovative formats that consumers can relate to.
Pic : Courtesy
Report : Anustup Kundu