Ola to roll out Guardian feature in more markets across India and Australia - bolsters platform safety
News Desk, News Nation 360: Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people. Ola, India’s largest mobility platform and one of the world’s largest ride-hailing companies, today announced the roll-out of its AI-enabled safety feature, ‘Guardian’ in 17 markets across India and Australia. After running a successful pilot across multiple cities in India and international markets, the ‘Guardian’ feature is going live in 16 Indian cities as well as Perth in Australia. The ‘Guardian’ feature, developed by Ola as a world-first, uses real-time data from rides to automatically detect irregular trip activity, including prolonged stops and unexpected route deviations. These alerts are flagged off in real-time to Ola’s dedicated 24x7 Safety Response Team, who immediately reach out to customers and drivers to confirm if they’re safe and offer on-the-call assistance until ride completion. Customers can also alert police authorities and their loved ones in parallel, through the Emergency button on the app. Ola Guardian is built on artificial intelligence and machine learning capabilities on the Ola platform which enables it to continuously learn and evolve from millions of data points every single day, to improve risk signalling and instant resolution. Arun Srinivas, Chief Sales & Marketing Officer, Ola, told, they are focused on developing innovations that place customer safety at the heart of platform experience. Guardian brings together the precision of Artificial Intelligence with the assurance of human intervention, enabling a uniform and safe mobility experience across the markets we operate in. Their safety initiatives such as Emergency Button, facial recognition system for driver authentication, and one-time-password (OTP) system, are innovations that have all been built in India and now lead the global benchmarks for the mobility industry. They are committed to further innovating on key areas like safety, consumer and partner experience in our mission to build mobility for a billion people. To prevent driver impersonation Ola has put in place a facial recognition system in place, which prompts on-duty drivers to upload a selfie and authenticate themselves multiple times in between rides. This feature is live across India and is also being piloted in various international markets. Ola aims to take Guardian to more cities in the coming quarter.
Report : Anustup Kundu