Panasonic India Enabled Offline Retailers to sell through Online Platform
News Desk, News Nation 360 : Panasonic India, a diversified technology company, announced its partnership with the digital payment platform Benow to digitalize its offline retail network in India. Through this collaboration, Panasonic India enables its offline retailers – all Panasonic-exclusive retail partners and digital imaging (camera) stores, to sell the entire range of consumer electronic products online, thereby increasing their reach. Talking about the partnership, Jialal Koundal, Group Head – Trade Marketing, Panasonic India said that the ongoing pandemic has not only impacted consumer behaviour but also redefined how businesses operate. Further strengthening their distribution strategy & customer centricity, the association with Benow not only enables their offline retail partners to come online but also ensures that their consumers can browse, select, order, pay and receive their favourite Panasonic products from the safety and comfort of their homes. They are also supporting their retail partners with training to on-board and help them understand the new platform for seamless transactions. They expect that this will make the sales process easier and faster for not only their customers but also their retailers. They plan to extend this to all their distribution partners such as multiband outlets, national and regional retail outlets and sub-dealers, in the coming months as well. The Benow digital platform enables millions of consumers to reach out to their local dealers for buying Panasonic AC, televisions, refrigerators, washing machine and much more at the click of a button. The new platform does not require any capital expenditure by Panasonic’s retail partners and helps them provide a contactless purchase experience to its consumers in current times. Catering to the partners across regions, the platform can be accessed by them in local languages such as Hindi, Marathi, Gujarati and Telugu as well as English.
Report : Anustup Kundu