Parcos Beauty Influencer Awards, 2022
News Desk, News Nation 360: The leader in the Indian luxury beauty retail segment Parcos, has announced Parcos Beauty Influencer Awards 2022, to celebrate influencers, who, with their creative content, get up-close-and-personal with consumers and have a profound impact on their beauty, luxury and lifestyle habits. This pioneering step by Parcos will nurture talent, provide a platform to the rising community of beauty and lifestyle influencers in India and provide them exposure to international brands within the Parcos family. The judging process, audited by Ernst & Young, will be judged by an esteemed Jury team comprising of established names in Fashion, Beauty and Luxury in India. The microsite, influencerawards.parcos.com, will be open for entries till 6th Jan 2022. The selection process will follow 3 stages and will be scrutinized through a customized digital tool. Contestants’ entries will be open for public voting till 18th Jan 2022. The final 23 winners will be awarded at a glittering awards evening at St. Regis
Mumbai on Jan 21st 2022. They have defined a three-stage evaluation process which will include: a) Due-diligence of applications based on the defined eligibility criteria, b) Evaluation of the entries by an independent panel of experts based on pre-defined parameters to determine the finalists, c) Presentation by finalists to an independent well-known Jury to determine the winner followed by public voting. The jury comprises eminent personalities from the industry like Narendra Kumar (Fashion Designer), Jatin Kampani (Ace Fashion Photographer), Clint Fernandes (Celebrity Make-up Artist), Dr Harshna Bijlani (Celebrity Skin Expert), Anees Muss (Celebrity Hairstylist), Kamna Malik (Director of Content & Editor, ELLE India). There will be 23 awards divided into 4 categories: Best in Class, Emerging Influencers, Platform & Category Influencers, and Creative Influencers. The Winners to be inducted into the ‘Hall Of Fame’ and be contracted with Parcos for a year-long partnership to be part of masterclasses, workshops and mentorship programs. They will also receive incredible media coverage, which would include a campaign where winners will feature in a leading magazine. Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd stated that ever since the launch of the first Parcos store in 2004, to our current presence of 46 stores, we have established award-winning retail outlets in 18 cities servicing customers across metros, select tier 1 & tier 2 cities with a plan to expand operations to 100 stores across India by end of 2023. Inspired by Parcos’ ‘The Beauty of Luxury’ and fueled by their ambition to broaden the base of luxury beauty to a wider audience across different geographies and demographics, they are pleased to announce for the 1st time the “Parcos Beauty Influencers Awards 2022” in India to provide a platform for beauty and lifestyle influencers.
Pic : Courtesy
Report : Anustup Kundu