PayPal India launches Ab Diwali 365 Days wali
News Desk, News Nation 360 : PayPal India, launched its second marketing campaign themed – Ab Diwali 365 days wali. The campaign is built on the core consumer insight that festivities and shopping don’t need to have a season. It aligns with PayPal’s focus on becoming an everyday part of a consumer’s life. The digital-led campaign will run across platforms targeting global
Indians. With 8 contextual videos across food, fashion, travel, entertainment and health, the campaign banks on influencers across these verticals in slick bumper ads and 30 seconder formats. Consumers using PayPal for their Diwali purchases across food, travel, entertainment, health and fashion merchants will be able to avail the benefits of their purchases through the year. PayPal launched domestic operations in 2018 and has taken a sector-driven approach to drive customer adoption. For the first time, PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Dutt, Malhaar Rathod and Aditi Shetty. The creative duties for the campaign are being managed by Tonic Worldwide. Diwali traditionally marks the start of
all good things and the core idea of this campaign is to have the celebrations continue through the year with PayPal. With the Ab Diwali 365 days wali campaign, PayPal wishes to establish how consumers can enjoy the festive benefits throughout the year.
Video : Courtesy
Report : Anustup Kundu