Pepsi Joined Hands with National Restaurant Association of India & Swiggy
News Desk, News Nation 360 : Beverage brand Pepsi announced #PepsiSaveOurRestaurants, a fund-raising initiative in association with the leading restaurant industry association, National Restaurant Association of India (NRAI) and leading online food delivery aggregator Swiggy. With cause at the heart of it, the initiative aims at providing approximately 2.5 million meals to the workers of the restaurant community who are in distress. Speaking about the initiative, PepsiCo India spokesperson said that the environment that they operate in matters to them. The restaurant industry is an integral part of their ecosystem and has been severely impacted by the ongoing health challenge. Both restaurants and restaurant workers are struggling. Hence, in their endeavour to find various meaningful ways to provide support to the ecosystem, they found that mobilizing a movement with consumers & providing food security support to their restaurant workers & their families who are in distress is a timely intervention and need of the hour. Through #PepsiSaveOurRestaurants, they are committed to supporting the ones in need and are extremely thankful to Swiggy and NRAI for their support and partnership for this initiative. As part of the initiative, whenever any consumer adds any soft drink to his/her meal order on Swiggy from June 25, 2020 – July 19, 2020, Pepsi will contribute part of the proceeds in respect of each soft drink ordered to the NRAI COVID-19 Relief Corpus. This fund will be further used
to provide meals (dry ration) to restaurant workers who have served them and are suffering due to these challenging times. The offer is valid on any packaged soft drinks ordered from restaurants listed on Swiggy platform which includes carbonated soft drinks, packaged iced tea, packaged juices & packaged juice-based drinks and is not restricted to just the purchase of Pepsi.
Pic : Courtesy
Report : Anustup Kundu