Salman Khan is the New Brand Ambassador of Pepsi
News Desk, News Nation 360 : Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. Speaking about the association, a PepsiCo India spokesperson said that they are excited to announce Pepsi’s collaboration with Bollywood superstar Salman Khan. Over the last year, SWAG has been the underlying message throughout Brand Pepsi’s campaigns, celebrating the innate self-belief of the Indian consumer. In 2020, they look forward to building the brand’s Har Ghoont Mein Swag proposition with Salman in 2020. Salman will be next seen in the super successful Dabangg franchise. Pepsi will be launching its association with Salman by tying up with Dabangg 3. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will
look like. The year 2020 will see brand Pepsi create a scale 360-degree campaign that will reflect the self-confidence of today's youth in a manner that is as effortlessly cool as Salman. The brand has also consistently partnered with artists and new-age icons of today’s generation, as it has built strong connect with its consumers.
Pic : Courtesy
Report : Anustup Kundu