Pepsi : Salaam and Namaste Dono Karne mein hi Swag Hai
News Desk, News Nation 360 : As people in India and globally, are gearing up to embrace the new normal, traditional greetings like Salaam/Namaste have never been more relevant. In an endeavour to make these contactless Indian greetings a part of the pop culture, Pepsi, along with brand ambassador and Bollywood superstar Salman Khan, introduced an exciting digital forward campaign. The video campaign aims at inspiring the world that greeting each other with Salaam/Namaste is a perfect way to ensure social distancing and yet maintain connections responsibly. Speaking about the campaign, Pepsi brand ambassador and Bollywood superstar, Salman Khan said that social distancing is the need of the hour and he is proud to partner with Pepsi in this culturally relevant campaign.
From the very beginning, everyone has been taught to care about others and to maintain social distancing in today’s times is an extension to that lesson. He truly believes that there is real swag in greeting people with Salaam & Namaste as one is not only keeping yourself safe but others too, in the process. Together, Pepsi and he, salute people who are embracing these contactless forms of greetings. The video is an extension of the youth-centric campaign – SWAG SE SOLO and is based on three relevant insights. The cultural insight which recognizes salaam and namaste as an inherent part of the nation’s culture, the social insight which recognizes the importance of social distancing in the new world; and the consumer insight which recognizes the people’s need to express themselves in a fun and engaging manner. It encourages behavioural change through adherence to social distancing norms through a simple act of doing salaam/ namaste in an entertaining manner.
Pic : Courtesy
Report : Anustup Kundu