Peter England Launches Neem Tulsi Collection

News Desk, News Nation 360: - Peter England from the house of Aditya Birla Fashion and Retail Limited, launched an innovative range of apparel called as the Neem Tulsi Collection as part of their wellness fashion initiative. The brand has launched this collection with a comprehensive ad campaign that pays homage to the legacy of ancient Indian herbs and showcases the new collection which is infused with the goodness of these wonder herbs, Neem and Tulsi. Under this Collection, Peter England will be launching Shirts, Masks, Jeans, Bermudas, Kurtas and Pyjamas which are powered with a patented technology called - Enliven. This is a unique mixture of 100% Herbal Neem, Tulsi and other healing herbs, to add comprehensive hygiene functions like anti-bacterial, anti-fungal and tested to provide defence against Ultraviolet rays for minimum UPF20. This groundbreaking technology in fabrics is tested as per AATCC 100-2012 and AATCC183 testing standards for the stated properties that can last up to 20 gentle washes. Manish Singhai, COO, Peter England, told they are thrilled to launch their Neem Tulsi Collection, which is the need of the hour. With this range, they aim to incorporate Indian ancient Vedic heritage and set a new  benchmark  in  sustainable  and  wellness  fashion. As a brand that caters to the  

evolving consumer sensibilities, this collection comes as a breakthrough in today’s fashion category. Rajiv Rai Sachdev, CMD – Advantage Nature (a unit of ATPL), told they feel proud to be associated with a responsible brand like Peter England from esteemed Aditya Birla Group. ENLIVEN is truly the most sustainable, safe and 100% Herbal product. Fabric treated with Enliven has been tested for having excellent Anti-bacterial, Anti-fungal, Anti-odor, UV Resistant and Mosquito Repellent properties. It also negates the toxic effect of chemical dyes on the skin, hence this is the most viable product to safeguard its users in the current scenario.

Report : Anustup Kundu

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