Piaggio Launches a 1st of its kind E-commerce Platform in the Commercial Vehicle Industry in India
News Desk, News Nation 360 : Piaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group, European leader of the 2Wh sector and India’s leading manufacturer of small commercial vehicles introduced a new e-commerce platform for its commercial vehicles, a first of its kind in the commercial vehicle industry in India. Piaggio had already launched the e-commerce website for its two-wheeler range of products on 10th June 2020. Now a new E-commerce platform is being launched for its commercial vehicle brand Ape’, keeping in mind the requirement of commercial vehicle customers. This new e-commerce platform integrates all Piaggio commercial vehicle dealerships across India for local connections and standardized delivery experience. Talking about this launch, Diego Graffi, Chairman & MD of Piaggio Vehicles Pvt. Ltd. said that as a leader brand in the 3Wh cargo category and a leading small commercial vehicle brand, Piaggio believes in providing the best services and solutions to their customers in line with changing buying behaviours. The launch of this unique platform in the commercial vehicle space will enable their customers to book their selected model from the comfort of their homes without visiting the showroom. They feel that this one of its kind offering in the Indian CV space will benefit their customers in many ways. They are constantly innovating with their products and processes to address the needs of changing times, and they have planned many more initiatives in the near future for their customers. Piaggio had already launched the e-commerce website for its two-wheeler range of products on 10th June 2020. Now a new E-commerce platform is being launched for its commercial vehicle brand Ape’, keeping in mind the requirement of commercial vehicle customers. This new e-commerce platform integrates all Piaggio commercial vehicle dealerships across India for local connect and standardized delivery experience. Customers can get the Ex-Showroom and On-Road Price for their city, calculate their EMI, apply for a loan from their preferred financier & book online by paying Rs. 1000/- only. Booking amount payments can be done securely through various options like Pay wallets, Net-banking, Credit card or Debit card as per the customer choice. Piaggio has provided various finance options to the customer who can apply for the required amount of loan on the platform itself. Post documentation and final payment the selected vehicle will be delivered to the customer’s doorstep by trained dealership staff with all safety measures followed. A nationwide reopening of dealerships has already started with all care taken of sanitization and following of regulations. Currently, a majority of PVPL dealerships are functional ensuring customers have access to the free service and warranty extensions the company began offering at the start of the COVID-19 crisis.
Report : Anustup Kundu