Signify aims to be plastic-free on all consumer-related packaging in 2021
News Desk, News Nation 360: Each year, eight million tons of plastic end up in the oceans, killing one million marine birds and threatening hundreds of marine life species. Plastic pollution has become one of the most pressing environmental issues and consumers are increasingly critical of the packaging of products that they buy. Signify (Euronext: LIGHT), the world leader in lighting, is actively striving for a reduction of the environmental impact of its products. As part of its packaging policy, Signify already uses 80% recycled paper for its packaging and will now start phasing out all plastics from packaging for consumer-related products with the aim to be plastic-free in 2021. On average, Signify’s packaging policy already requires all packaging to contain more than 80% recycled paper and virgin materials must be from certified renewable sources. In cases where paper-based materials aren’t applicable, Signify looks into other non-plastic alternatives. Signify has already started the phase-out of plastic by removing commonly used plastic inserts from Philips Hue bulb packaging. It has also selected paper foam to package the recently launched Philips Hue Play HDMI Sync Box. Replacing blister packs with paper-based box packaging will be sequenced across our product portfolio and different regions, starting with LED bulbs in Europe in the third quarter of 2020, and the rest of the world following from the start of 2021. Eric Rondolat, CEO of Signify, told plastic waste has a very negative impact on the planet and its biodiversity and they decided that they must take a leading role and start using plastic-free alternatives. It is the right thing to do and meets the increasing expectations of their customers. He looks forward to the moment that they can announce that they no longer use plastics in their packaging. Signify already started replacing the plastic blister packaging for its LED lamps with paper-based materials in the Pacific, where the switch was received very positively and resulted in an increase in sales.
Report: Anustup Kundu