ITC Engage launched the Second Edition of
Pocketful O’ Stories 2.0
News Desk, News Nation 360: ITC’s leading fragrance brand, Engage celebrated spontaneous moments of love and playful romance with the launch of the second edition of the successful book. The book was curated and co-authored with India’s bestselling romance writer, Durjoy Dutta. The book is published by Penguin India. The book is a compilation of micro tales of impromptu moments of love. ITC Engage rolled out a crowdsourcing campaign titled #LoveImprompTwo inviting stories on love with a compelling twist at the end of each story. The entire campaign was designed to engage young audiences and fans of the brand to share
their own Spontaneous, Uninhibited Moments of love and playful romance, via Instagram and twitter in 400 characters, linking it to the functional advantage of the pocket-sized innovation, Engage 2 in 1 Pocket perfumes. Each perfume pack guarantees 400 sprays and gives consumers a choice of two different yet complementing fragrances. Sharing his experience to be associated with this campaign, Durjoy Datta said that to see the world of love and romance within a fresh prism is a great experience. When the first few stories came in for the Engage Pocketful O’ Stories, they had his attention instantly. Pretty quickly he realized that short stories carry their intensity for a long time. Every little story,
every little twist made him want to read more. It was incredible to see everyone find a new way to look at love. The response was overwhelming with more than 25000 stories received. ITC Engage with Durjoy Datta selected the 400 best stories along with some very interesting impromptu love moment stories penned by Durjoy Datta himself.
Pic: Krishnendu Kundu
Report: Anustup Kundu