News Desk, News Nation 360 : At the glitzy Godrej L'Affaire 2024, Godrej Vikhroli Cucina—a carefully chosen, brand-neutral owned media platform—hosted a star-studded launch party for the much-awaited Godrej Food Trends Report 2024. The report delves into the varied origins of ingredients and Indian culinary practices, examining the intricate fabric of India's food culture under the heading of "Provenance." Foodies like Malaika Arora were captivated by Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited, as she unveiled the seventh edition of the report, revealing intriguing trends that will influence food in the future. The Godrej Food Trends Report 2024 predicts a future shaped by a return to tradition and a celebration of Indian flavours. Travellers will increasingly seek authentic culinary experiences on dedicated food tours (92.3%), while bars will highlight Indian spirits in bespoke cocktails (82.7%). The world of chocolate will see a surge in artisanal varieties (94.2%) made with locally sourced, high-quality cacao beans. Korean cuisine, with its bold flavours and diverse dishes, is poised to become mainstream, with restaurants featuring teppanyaki, robata, and ramen becoming more common. Ghee, a traditional Indian clarified butter, is also experiencing a revival (84.6%) due to its health benefits and rich taste. Finally, the report highlights the long overdue recognition of women in the Indian food scene, from regional food preservers to chefs, bartenders, and brewers. The theme of provenance in an ever-changing culinary landscape denotes the investigation and amplification of the richness and diversity of Indian cuisine; it links to their food's source while also emphasising the necessity of
sustainable methods that conserve the culinary legacy. The report also sheds light on ethical consumers who look for authenticity and transparency in their food and who choose brands that uphold the principles that guide them from farm to plate. Over 190 thought leaders from a variety of culinary backgrounds, including celebrity chefs, bloggers, and nutritionists, were brought together for the Godrej Food Trends Report 2024 to share their perspectives on the wide range of trends covered in the report. Commenting on the 2024 edition of the report, Tanya Dubash - Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies, stated that another significant achievement in the mission to generate dialogue and pinpoint trends in the food sector is the release of the Godrej Food Trends Report 2024. Customers are becoming more knowledgeable about diets and paying attention to mindful eating. This edition, which places a strong emphasis on provenance, highlights India's diverse culinary heritage and encourages readers to discover the many tastes and cultures that make up the country. She is sure that the breadth and depth of perspectives presented in this edition will enthral readers and further establish India's standing as a world leader in the food and gastronomy industries.
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