Sony YAY!’s Project Dosti unites kids across the country to discover freedom through friendship

News Desk, News Nation 360: Popular kids’ channel Sony YAY! collaborates with child rights NGO CRY-Child Rights and You and three reputed dance schools to celebrate freedom through friendship. Sony YAY the popular kid’s entertainment channel brought back Project Dosti. Through this one of a kind initiative, the channel encouraged and empowered kids from different parts of the country to come under one unifying platform with an aim of cultivating the true meaning of friendship by inspiring them to look beyond boundaries. In the 3rd  edition of Project Dosti, the channel roped in three dance academies from across the country – Raack Academy of Dance from Chennai along with Mumbai-based Kudos, Dance. Art. Fun and Trunali Pawar Choreography, to have their students bond with children from leading child rights NGO, CRY- Child Rights and you. As part of the initiative, a heartfelt letter exchange from one child from the dance school to a kid from the NGO and vice versa enabled these children to interact and get to know each other and plough the seeds of friendship. The channel added its element of happiness with its characters Honey Bunny giving away special goodies to kids. Art genius Lalon added to the engagement quotient with an arts and craft workshop, ice-breaking sessions, interactive games and quizzes which led to a fun virtual get together a session for the kids to bond with each other. Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, told they aim to evoke certain values that kids can imbibe from each and every YAY toon. Through Project Dosti, they intend to unite their young audiences in new bonds of friendship that they can cherish for a lifetime. Their heartfelt gratitude goes out to the Dance schools and NGOs that have partnered with them for making this initiative such a success. Kreeanne Rabadi, Regional Director, Cry-Child Rights and You, told they are grateful to Sony YAY for inviting them to be part of Project Dosti.  It was inspiring to see children from across the country and from different backgrounds come together to learn, play and create wonderful memories of friendship on this platform. 

Report : Anustup Kundu

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