Purplle Announced #PurplleWaliDiwali With Sara Ali Khan


News Desk, News Nation 360 : Purplle.com, one of India’s leading online beauty destinations, launched its festive campaign – #PurplleWaliDiwali. In their biggest ever beauty sale, for the first time, consumers will get a chance to choose their free gift on every order. A host of beauty products, including, Hair Straighteners, Eye-Shadow Palettes, Primers, Highlighters, Mascaras, and a lot more will be up for grabs. The Purplle Diwali sale will go live from 20th -26th October, setting the tone for this festive season delivering beauty for all at their doorstep. On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said that they wanted to make this Diwali even more special for their consumers during their biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with them, on every order they place. They want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda. Rolled out across Television, Print, Digital, and Social Media channels, the 360-degree campaign will also witness over 3000 influencers grooving to the song and choosing their beauty best this Diwali. Additionally, consumers stand a chance to win the coveted Papa Don’t Preach Lehenga worn by Sara Ali Khan in the campaign film. Starting from 20th to 26th October the Purplle Diwali sale will offer discounts on Purplle’s exclusive labels, namely, Purplle, NY Bae, Good Vibes, Alps Goodness, Stay Quirky as well as prominent third-party brands on the website.  The festive offer is applicable on all orders above INR 500/-.

Pic : Courtesy

Report : Anustup Kundu