Ranbir and Alia Danced on Lay's Music Smile Deke Dekho
News Desk, News Nation 360 : PEPPY, VIVACIOUS and FOOT- TAPPING, the musical is a part of LAY’S Smile Deke Dekho campaign and features TWO OF INDIA’S BIGGEST YOUTH ICONS - RANBIR KAPOOR and ALIA BHATT for the first time together. Composed by talented Amit Trivedi, the musical has been sung by charismatic pair of Sunidhi Chauhan and Nakash Aziz. The musical follows the success of TVCs and encapsulates the brand’s mission to offer a joyful interruption to the busy, everyday lives. The special musical, conceptualized and executed by Mindshare Content Plus and distributed by Sony Music, marks the next phase of the LAY’S Smile Deke Dekho campaign which was launched in October this year. The LAY’S Smile Deke Dekho campaign brought home the global LAY’S Smile campaign, with the introduction of limited-edition LAY’S Smile packs, which feature six different smiles
corresponding to the six different flavour variants. The campaign is an attempt to convey the flavours story of the brand in a meaningful and distinctive way, all at the back of a simple insight – What made this idea unique was the fact that it was brought alive entirely through packaging – the first of its kind in India. Expressing his thoughts about the musical Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said that with Smile Deke Dekho, LAY’S has once again established its position as a front runner in terms of innovation. The success of their campaign comes at the back of the simple insight, backed by creative conceptualization and seamless execution to bring smiles for all their consumers. The Smile Deke Dekho musical is special as it brings together India’s biggest youth icons Ranbir and Alia grooving together on the tunes of Amit Trivedi, Sunidhi Chauhan and Nakash Aziz, a combination never seen before. The musical is curated to allow everyone to cherish, celebrate, groove and dance to the lightheartedness of life. They are hoping to have India dancing to the music as they welcome 2020.
Pic and Video : Courtesy
Report : Ansutup Kundu