Amalgamated Plantation launches Roasted First Flush Tea
News Desk, News Nation 360: Amalgamated Plantations Private Limited (APPL) proudly announces the launch of Roasted First Flush Tea, a premium offering under its mystical Majuli Mist brand. Made from the best spring kissed first flush, the long leaves young and tender, are sourced directly from our high grown estates. The unique blend curated to deliver a full bodied flavour will require less tea usage, have faster infusion and leave minimal sedimentation, compared to its peers. Caringly crafted by our Master Blenders to delight consumers, especially those with a Calcutta Connect, its lingering aroma and rich mouthfeel attempts to capture the many moods of Kolkata, its locked timelessness or unbound vibrancy, kaleidoscoping with every sip. The taste is aimed to unite several generations of tea lovers across age groups, creating a sense of nostalgia among seniors and on the other hand stimulating the spirited abandon so definitive of Kolkata youth. It is akin to a time machine ride that oscillates between the past and the present. The launch of Roasted First Flush tea, will be aproned by a campaign titled Chumukei Paan, Shohorer Praan (Taste Your City In Every Sip), in celebration of the everlasting bond this city has with its people. As it is often told, you may leave Calcutta, but the city never leaves you! The smoky, malty sip of Roasted First Flush tea brings this flavour of the city
to the consumer, with every sip. Vikram Singh Gulia, the Managing Director and Chief Executive Officer of APPL, told Roasted First Flush Tea embraces the eternal bond of the city of Kolkata with tea. Produced from long leaves, a cup of finely roasted tea will become a signature style of for the residents of this city- worldwide. Given APPL's expertise in sourcing and producing the finest teas, with the launch of Roasted First Flush, they feel there is an enormous opportunity for them to take a front lead in premium tea product-category. At present the two SKUS - 250 gm priced at Rs.250 and 100 gm priced at Rs.100 are being launched. Pricing is purposely kept competitive to ensure that it reaches a larger group of consumers, who can enjoy a premium cup of roasted tea at a reasonable price point. The product would be available across general and modern trade stores. Adapting to the new normal, the Company plans to drive sales through e-commerce platforms like Amazon and Big Basket.
Report: Anustup Kundu