COVID-19 Awarness Campaign By Rollick And Some International Brands

News Desk, News Nation 360:  The global pandemic of COVID-19 has impacted every life in the world and it has changed the way the world functions. There is an information overflow and the general population is undeniably confused. In these times responsible advertising and communication play a crucial role in educating the masses and spread awareness. With the entire world practising social distancing and staying home, social media usage has increased. And with that, the competition to stay relevant in these tough times has become fiercer. The world of advertising and branding is going through a sea change and witnessing a global trend. International brands like McDonald's, LinkedIn, Starbucks, Master Card, Nike, Goodyear Tire and Rubber Company and many others have incorporated the message of social distancing in their logos. Brands are changing the unique signature that they have held onto for decades in these times of global tragedy with the aim of reaching out to their consumers and spread awareness about the deadly Coronavirus. As one of  the  leading  ice cream  brands in Eastern India

Rollick has a vast consumer base and is using this opportunity to create awareness and adopting appropriate measures in their communication and branding strategy. Gaurav Khemani, Managing Director, Prestige Ice Cream Pvt. Ltd. told, due to the pandemic of COVID-19  they are witnessing a worldwide crisis. It is crucial for businesses to adapt to the

disrupted the market and incorporate responsible advertising and communication during this time. With everyone practising social distancing, they are seeing a surge in the usage of social media and more engagement with content. As a brand, they have to ensure that they stand out and produce content that strikes a chord with their target market. However, they also have the responsibility to create awareness and use their platform to encourage people to follow government-approved safety guidelines. Side by side with numerous brands from all over the world Rollick too has pledged to inform and educate people through responsible advertising.

Report : Anustup Kundu

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