Shoppers Stop Forayed Into the Fragrance Category With Arcelia Eau De Parfums

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News Desk, News Nation 360 : Focusing on their strategic pillar – Beauty, Shoppers Stop, India’s leading fashion and beauty destination has launched their very own fragrance line under their private label Arcelia. Available in both men and women, these fresh fragrances last all day. The fragrances come in two sizes, 100ml and 20ml. Speaking on the launch of the perfume line, Venugopal Nair, Managing Director and Chief Executive Officer at Shoppers Stop said that beauty is one of the principal growth pillars of Shoppers Stop. To expand their beauty portfolio, they conceptualized and launched Arcelia, introducing their Bath and Body care range. Arcelia is for the modern-day confident woman who owns herself and her wins. With the visible success of the brand, they extended their range to parfums. Taking

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inspiration from French parfums and scents, the Arcelia fragrance range for women and men is set to become a must-have in every grooming routine. Arcelia, from the house of Shoppers Stop, is a young, and glamorous beauty brand. This affordable luxury brand brings the pure and real treasures of beauty to life. Every product is created with innovation and utmost care to yield a perfect skin experience. Arcelia has pushed the barriers by launching its fragrance line with the highest concentration of fragrance oils. With 18% concentrated oils, these Eau De Parfums are meant to last all day long leaving you smelling completely fresh and desirable. These premium and authentic products have been tested and are safe, and effective.

Pic : Courtesy

Report : Anustup Kundu