Shyam Steel to expand its retail presence pan India


News Desk, News Nation 360: Shyam Steel is a well-known player in the retail markets of eastern, north-eastern, and northern markets of the country and has been a major supplier of TMT bars to mega infrastructure projects. The company has established a strong network of over 6000 distributors, dealers, and retailers in the markets it currently operates in, and will now market its brand across central, western, and southern India. Shyam Steel has played a key role in transforming steel selling from a commodity model to a brand marketing model. Its TMT brand enjoys a very high recall among consumers. The company plans to appoint a team of around 500 distributors, dealers, and retailers across each of these states to ensure the easy accessibility of its brand to home builders at reasonable  prices.  The  success of the brand lies in the property of

its FlexiStrong TMT rebar, which is not just strong but a perfect balance of strength and flexibility.  Suket Beriwal, Director, Shyam Steel stated that they are excited about their entry into the central, western and southern states of the country. Individual home builders very often either do not have access to high-quality TMT or pay a very high premium for it. With their entry into these markets, consumers will have the very high quality of a national TMT brand within their budgets. With more than six decades of experience and goodwill, they are confident of a very positive response from the home builders of these states. The company’s products are endorsed by Virat Kohli and Anushka Sharma - two superlative personalities in their chosen fields. Their relationship reflects the perfect balance of strength and flexibility that is the property of their TMT.

Report : Anustup Kundu