COVID-19 is Deepening the Relationships with the Best Friends While Distancing from Others in India : A new Snap Report Says
News Desk, News Nation 360 : Snap Inc. released its second global Friendship study, interviewing 30,000 people across sixteen countries, to explore how the COVID-19 pandemic and global issues have impacted friendship. Snap spokesperson Durgesh Kaushik, Head of Market Development India at Snap Inc. said that as friends around the world navigate the new normal of social distancing, this year's Friendship Report shows them that during the COVID-19 pandemic visual communication has become more important than ever. Talking in pictures and videos layered with creative tools like their augmented reality Lenses, Filters, and personal avatars Bitmoji, help Snapchatters express themselves and interact visually. They serve as an essential connector when meeting face to face is not an option and at this difficult time have enabled Snapchatters to feel closer to their best friends even as non-Snapchatters feel more distant. They hope that new features like their Friendship Time Capsule will continue to help Snapchatters stay close with their best friends and support one another. The impact of COVID-19 in India Six months after much of the world has put in place social distancing restrictions, friends are having to find new ways to stay connected, and the long term effects are only just starting to become clear. Nearly four out of five friends say they relied on digital communication to stay connected through the lockdown in India (87%). For many, those conversations have been deeper, rather than focusing on surface-level topics (76%)It appears digital communications are key to staying in touch when we’re apart, with a vast majority. Even though there’s been an uptick in outreach to friends, COVID-19 has also led to loneliness for some. Half of those we surveyed said they’ve felt lonely since the pandemic started (51%) which is 13% higher than pre-COVID-19. The number one thing people would like to send to their friends would be a photo of them together (47%), with the number two being a photo that reminded them of shared memory (44%). Humour also ranks highly, with third thinking that sending a funny meme (40%) would be the best way to start a conversation. How to be a better friend : There are plenty of resources for people struggling with relationships like family or marriage, but friendship hasn’t received the same treatment. This has left many without the tools or confidence they need to develop and navigate the ups and downs of friendships. Last year Snap set out to understand the nature of friendships across the globe - explore the attitudes, values and perceptions that shape friendship across cultures and generations. Indians topped the charts with the most number of BFFs as compared to the other markets. The full list of tips and skills can be found in the Global Friendship Report. In direct response to these findings, Snap has launched the Friendship Time Capsule, a collaborative photo collage allowing Snapchatters to create a new shared memory between themselves and a friend. The snappable invites users to take a selfie and then send it to a friend who does the same. It then uses Snap’s machine learning to put the friends together and age them up through a series of scenarios in the future. This tool aims to help Snapchatters show they care for friends when they can’t be together, or to Last year Snap set out to understand the nature of friendships across the globe - explore the attitudes, values and perceptions that shape friendship across cultures and generations. Indians topped the charts with the most number of BFFs as compared to the other markets.act as an aid in getting back in touch with a close friend.
Report : Anustup Kundu