Snapdeal joins Koo to reach out to users in Bharat in their native languages
News Desk, News Nation 360 : A leading value e-commerce platform, Snapdeal, has created an account on Made-in-India social media platform – Koo - to connect with millions of its users in Bharat in their native language. Snapdeal will leverage the Koo App’s innovative multi-lingual features to engage with users from across India, especially those in Tier II and III towns, in their mother tongue, and share relevant updates about sales, deals and offerings. An inclusive platform for self-expression in native languages, the Koo App offers its features across nine languages – Hindi, Bengali, Assamese, Telugu, Tamil, Kannada, Marathi, Gujarati, and English. Soumyadip Chatterjee, Director, Brand Marketing, Snapdeal stated that mobile internet access has made it possible to reach out to those residing in remote locations and communicate with them in the local languages. Thus, it becomes crucial to invest time and effort in creating multilingual content. A platform like Koo will help them in building engaged localised communities at scale. According to Mayank
Bidawatka, Co-founder at Koo, they are delighted to have one of the largest and most popular e-commerce giants like Snapdeal on their platform. The Koo App empowers Indians to express themselves in their mother tongue. Their smart features enable auto translations, break down language barriers and encourage users to connect with one another. They are confident that by leveraging their features, Snapdeal will be able to successfully connect with a vast user base and promote greater dialogue on their offerings in multiple languages.
Report : Anustup Kundu