Sourav Ganguly will add a Touch of Bengali in ICC Cricket World Cup's Commentary
News Desk, News Nation 360 : In its attempt to engage with the Bengali fans and implement them with curated content during the ongoing ICC Cricket World Cup, Star Sports, India’s leading sports broadcaster had the Prince of Kolkata - Sourav Ganguly as the expert commentator for the ICC Cricket World Cup 2019 on Star Sports 1 Bangla. It is a dedicated sports channel for Bengali fans to enjoy their favourite sports in their very own language – Bangla. The channel was launched with a commitment to foster a multi-sports environment in the country giving the opportunity to fans to enjoy their favourite sports in their preferred language. Speaking about Bumrah, Shami and Bhuvi’s performances Sourav Ganguly said that in the first match when Bhuvi was replaced by Shami, he was little surprised but to be fair, Bhuvi has bowled really well in comparison to Bumrah. In the first few games that Bhuvi played in, he bowled a better depth, line and length. However, the way Shami has bowled against Australia and Afghanistan cannot be ignored and he deserves to be in the team. Given the current scenario, Shami has a place in the team at least till Bhuvi recovers from injury and therefore, should deservedly play against England. Given the nature of the highly enthusiastic viewers in the state of West Bengal, there has always been a significant need to bring to them hyper personalised content. Differences of the game explained in a preferred language by none other than the Dada only serves to enhance the viewing practice for this group of cricket fans. To watch such expert commentary in Bangla, subscribe to SS1 Bangla and don’t miss the action from the ongoing ICC CWC 2019.
Report : Anustup Kundu