Amway India Bolsters the Spirit of Entrepreneurship Among Women
News Desk, News Nation 360 : In its endeavour to empower women and to build a strong gig economy ecosystem in the country, Amway India one of the country’s leading FMCG Direct Selling companies announced the successful completion of the first phase of project Nari Shakti. Launched last year, project Nari Shakti is part of Amway’s 10-year growth vision, with a clear focus on supporting women to unleash the spirit of entrepreneurship. Initiated in the East region, project Nari Shakti is aimed at bringing Amway’s women Direct Sellers to the forefront by enhancing their existing skills to run their Amway businesses independently. The project gave women an opportunity to own and operate their businesses while exploring their passions around fitness, healthy living, cooking, or beauty among others. In the past few months, Amway India has hosted multiple training sessions and workshops under the project, ranging from best business practices, product training to the usage of various business tools and social commerce. The project participants were mentored by senior women Amway Direct Sellers from the East region – Sunita Kumari, Saswati Dasgupta, Pratima Payal Singh, Mahua Ghosh, Jayshree Rath and Sagarika Chakraborty. Commenting on this initiative, Chandra Bhushan Chakraborty, Senior VP – East & West region, Amway India, said that they believe that women entrepreneurs are key to their future in India and they are committed to fostering an environment of growth by offering opportunities for women to realize their full potential. They initiated project Nari Shakti with the objective of providing a platform for women to explore their true potential and hone their talents. As the first phase of the project successfully concludes, they’re thrilled to have contributed towards helping women gain the confidence to become independent business owners. Through a series of training workshops, project participants were able to increase sales and engagement through digital and social media platforms by building online communities, thereby accelerating social commerce. Since the launch, Amway India witnessed that not only did a significant number of women grow their business digitally, but a majority also increased their revenue. Additionally, almost all participants conducted training sessions to further empower women in their teams. Amway initiated project Nari Shakti with select women direct sellers from East India to empower and train them and intends to further extend it to other women direct sellers across regions in the coming months. Over the years, aligned with its core philosophy to empower women by providing them with the right platform, Amway India has been consistently investing in upskilling women through multiple online and offline training and workshops.
Report : Anustup Kundu