Starmark’s reaches out to its clientele with interesting social media initiatives during the lockdown period
Report: Anustup Kundu
News Desk, News Nation 360: At a time when COVID-19 has imposed long-term restrictions on most activities, Starmark, as Kolkata’s leading bookstore and lifestyle chain, has been trying to reach out to its clientele with various online activities which may help provide some relief from stress and help stimulate their creative interests. During the lockdown, Starmark is posting a series of memes to entertain its audience. April is witnessing a variety of activities on the social media which include quarantine moments—how to take care of yourself, posts relating to books and the love for books…these posts include general information on various titles, a series of Starmark recommends… for its audience, and, to celebrate the World Immunization Week, an activity based on demonstrating how to make masks at home. on the 50th anniversary of Earth Day, warm wishes were sent out. On World Book Day, April 23rd, Arthur Cardozo, an advertising professional, a cartoonist, an actor, poet and a scriptwriter, will be demonstrating how to create interesting bookmarks. The same day Amanda Sodhi, an Indian -American singer-songwriter, filmmaker, theatre professional and the Founder of Pen Paper Dreams, will use quilling to create a bookmark. On April 26th, there will be a storytelling session with Mira Kakkar, an eminent advertising professional, who has over 20 years of experience in behavioural change communication with special training in the audio-visual medium from the UK and Holland, and on April 29th one can hear a dramatised reading of excerpts from Jerome K. Jerome’s Three Men in a Boat by Pradip Mitra, who has ably mixed his career in Investment Banking with his passion for acting on stage and screen. Gautam Jatia, CEO Starmark,
told in these tough times, they at Starmark believe that activities such as reading, arts and crafts provide welcome relief and stimulate the mind towards creativity and positivity. The remaining days of April and the first week of May will witness contests to increase participation with Jumble Words, Guess the Author, micro storytelling as well as Do it Yourself activities, as well as a series on how to cultivate good reading habits.