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Survey says that 66% Smartphone Users in West Bengal Seek Enhanced Audio Experience on Smartphones

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News Desk, News Nation 360 : Over the course of last year, smartphones have become an even more integral part of an everyday lifestyle than ever before. Our need for human interaction and social distancing being the new norm led smartphones with good quality audio, to be a primary source to stay connected with loved ones. CyberMedia Research (CMR), a leading Indian technology market research firm, today released findings from its CMR Spotlight Survey 2021: Importance of Audio in Smartphones for West Bengal. During the festivities of Durga Puja, insights from CMR’s survey point to an overwhelming majority of smartphone users prefer to connect virtually with their loved ones to partake in the festivities. This, in turn, has led to an increase in consumer demand for the better sound quality on their smartphones as audio plays a key role in providing an immersive experience, whether it be for consuming information or entertainment. For every 3 in 4 smartphone users in West Bengal, audio quality is the top-most priority in the neo-normal influencing smartphone purchases. Some of the key findings of the survey in West Bengal are as follows : Seeking Premium Experience, Audio is king, Quality Audio brings consumers closer and Quality is important. The smartphone market in India is growing at an exponential pace. Through the years, mobile phones have emerged as a critical device that has enabled users to overcome geographic barriers and socio-economic status to interact with each other and embrace technology. The consumers of today are increasingly aware and demand audio quality in their smartphones to be able to enjoy premium, immersive experiences wherever they go. According to Prabhu Ram, Head-Industry Intelligence Group, CMR that West Bengal’s smartphone users are aspirational, actively consume content on their smartphones and seek the best-in-class experiences. With the increase in the usage of smartphones, they demand better, and more refined audio quality. Leading technology providers, such as Dolby, are fulfilling these user needs by providing them with rich and immersive experiences across devices especially smartphones.

Pic : Courtesy

Report : Anustup Kundu