India’s Most Loved Cadbury Chocolates Reinforces its Commitment to Sustainable Cocoa Sourcing
News Desk, News Nation 360: Mondelez India, one of India’s leading snacking companies, announced that the country’s most loved Cadbury chocolate brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Bournville, Cadbury Dark Milk and Cadbury Temptations will now carry the Cocoa Life logo on the front of our packs. The Cocoa Life programme is the company’s commitment and promises to be sourcing sustainable cocoa for chocolate in India. Cocoa Life is Mondelez International’s cocoa sustainability program that helps communities thrive in six key cocoa-growing origins―Ghana, Côte d'Ivoire, Indonesia, the Dominican Republic, and Brazil, in addition to India. The company introduced cocoa farming in India, 55+ years ago in the four states of South India – Andhra Pradesh, Karnataka, Kerala, & Tamil Nadu, and has reached 100,000 cocoa farmers over the years. The Cocoa Life programme in India has been active since 1965 and has already reached out to a community of more than 100,000 farmers, helping them understand and subsequently adopt the art of cocoa farming. The company today sources a large part of its cocoa requirements indigenously and is the single largest corporate organization to nurture and promote cocoa cultivation in India. The initiative roots from the company’s global vision to transform the lives and livelihoods of cocoa farmers and their communities, and to inspire the next generation. Anil Viswanathan, Senior Director – Marketing, Mondelez India stated that at Mondelēz International, they are passionate about chocolates. Cocoa is the essence of chocolate and vital to their business, so they ensure it is made right. Making it right means helping the cocoa farmers gain knowledge and skills to improve their livelihoods, strengthen their communities and inspire the next generation of
cocoa farmers. Through the Cocoa Life programme, they are creating a movement for lasting change, rooted in deep understanding through sector-wide collaboration and partnership. Roopak Bhat, Cocoa Operations Lead – India, Mondelēz International expressed his views that cocoa Life builds on their proud legacy and over five decades-long relationships with India’s cocoa farming community, providing them with an opportunity to locally source cocoa beans in India. Through this program, they want to extend their relationship beyond being just a buyer to a fully committed partner for all their cocoa farmers and their communities. They also foresee India playing a very crucial role in the overall strategy of scaling the program even further, globally, so that by 2025, all chocolate brands are able to source their cocoa from Cocoa Life. By 2025, all chocolate brands of Mondelēz International, globally, will source their cocoa through Cocoa Life. Currently, 68% of the company’s total cocoa volume for chocolate brands is sourced via Cocoa Life.
Report : Anustup Kundu