TECNO's #FINDTHENEWYOU Campaign is to Raise Funds to Combat COVID-19

News Desk, News Nation 360 : TECNO, the global premium smartphone brand, launched the campaign #FINDTHENEWYOU, which creatively connects, engages, entertains, and motivates its customers, employees and channel partners amid the nationwide lockdown. ‘TECNO RAKSHAKS’ is a WAP-based game that lets people play and also raise funds for the Prime Minister’s war chest put together to fight COVID-19. But rather than the players paying for it, for every ten points that they will score, TECNO, on their behalf, will contribute Re1 towards the PM Cares Fund. Consumers will not have to download

third-party applications to access the game, it can be played on any browser. Participants need to log in using their Facebook profile or play as a guest. To score in the game, players need to swipe and kill the deadly coronavirus. There is no limit on the number of times the game can be played. Commenting on these initiatives, Arijeet Talapatra, CEO, TRANSSION INDIA said that this pandemic has deprived all of the regular normal routines, however, it is important for all to abide by Government rules, and keep ourselves engaged in different ways. People are staying at home, trying to cope with this unprecedented situation. With the digital initiatives like #FindTheNewYou challenge, they have tried to encourage and motivate people and their employees with an engaging option that will help them find their ‘New You’ by being creative and also breaking the monotony. Through Hack-sploring TECNO has reached out to its stakeholders with a creative photography hack and contest which teach and inspire them to creatively use their everyday environment and properties to take the perfect photograph, thereby finding the professional photographer in them. The creative, educational video campaign has already received a strong social response by reaching 108 million users across its entire network, garnering more than 50 million views and upwards of 650 participants from a 3-week campaign. 

Pic : Courtesy

Report : Anustup Kundu

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