Mother’s Recipe #TasteOfMothersLove campaign celebrates unconventional mothers

News Desk, News Nation 360: The whole world is going through a difficult time and while all of us are dealing with this global crisis in our best way possible, there are many COVID warriors like medical staff, doctors, police personnel, local authorities, delivery and service agents working round the clock. One such unsung heroes who have been working selflessly even before and after the lockdown are all our Mothers. To honour motherhood, Mother’s Recipe recently launched a heart-warming social media campaign #TasteofMothersLove. The campaign is a tribute to all the mothers who are actually our superwomen, who have been through the rough patches, joys and most importantly been a pillar of support to those who are in desperate need for unconditional love. Mother’s Recipe kick-started this unique mother’s day campaign way back in 2015 and in its 5th edition urges people to take a moment to appreciate mothers who spread love and happiness to children living in orphanages, who take care of us and those who have been a pillar of strength in their community. The campaign has been conceptualized and executed by Mother’s Recipe and Social Panga to celebrate unconventional Moms and their role in the lives of children and those stuck away from home during the quarantine. This year the brand also launched a prayer as a part of the initiative, urging people to take a moment and pray for those who need the mother’s love the most, for their wellness, good health and security. Sanjana Desai, Executive Director, Mother’s Recipe - Desai Foods Pvt Ltd. told Mother’s day has become synonymous with their brand Mother’s Recipe. From the beginning of this campaign in 2015 their sole aim is to express their gratitude towards the unconditional love that mothers give and spread the love to the children who have been deprived of that feeling. Their Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to spread the taste of mother’s love. With this online campaign, they want to highlight the dedication and selfless love of these unsung warriors like Mrs Sundari, Sabina Soloman and many other mothers like them. They are anticipating a greater response and participation from people across all generations. They urge more and more people to come forward to extend their wholehearted support towards this noble initiative. Himanshu Arora, the co-founder of Social Panga, told Mother's Day has always been special for Mothers Recipe as a brand and  has  played  a  vital  role in talking about the importance of sharing mother’s love with

those who lack it. And they intended to maintain the same brand essence this year as well with their take on the campaign. Most often they forget to talk about unconventional mother figures in their lives who make a lot of difference. With this campaign, they really want people to take a moment and celebrate these women who have spent almost their whole lives sharing unconditional love to those in need. The idea is to share the #TasteOfMothersLove through stories that touch every heart. 

Pic : Courtesy

Report : Anustup Kundu

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