The Indian poultry industry looks for a turnaround amidst the pandemic scare

News Desk, News Nation 360: The poultry industry of the country has been an animated topic of discourse during the pandemic which has had a cataclysmic effect on the sector, undergoing incredible losses during the entire lockdown phase. In a recently conducted virtual conclave, experts from diverse backgrounds which included Guest of Honour, Mr Amit Saraogi, Managing Director, Anmol Feeds and Suresh Rayudu Chitturi, Vice Chairman & Managing Director, Srinivasa Farms Pvt. Ltd.  AND Chairman, International Egg Commission, Prof (Dr.) P K Shukla, Sanjoy Mukherjee,  Pallavi Mathur Lal, Senior Client Officer, Ipsos in India,  Hareesh Tibrewala, Joint CEO, Mirum India, Dr Yadu Nandan, Managing Director, Jaika Hospitality Ventures, Meghal Singh, Founder, Mommy's Kitchen, Celebrity Chef, Vicky Ratnani and Bahadur Ali, Founder & Managing Director, IB Group & Gulrez Alam, Director, IB Group gathered to share insights and discuss on the plight of poultry farmers and the industry’s path to recovery. The last three months have witnessed a rise in the price of chicken which helped the industry improve. The poultry industry got further relief with the INR 15,000 crore for Animal Husbandry Infrastructure Development Fund announced by the Centre. The Government also

announced a reduction of import duty on maize that allowed the import of 5 lakh MT of maize at a concessional customs duty of 15 per cent each under the Tariff Rate Quota Scheme to give a boost to the poultry industry. The Government has also allowed 3% interest subvention for private players to support investment in dairy, poultry and meat processing units. This will encourage more investment in the livestock sector of the country which has the potential to boost the GDP of the country. The livestock sector currently contributes 25.6% to the Agricultural GDP and 4.11% to the National GDP which is far below the potential it holds. Poultry contributes INR 1.3lakh crore to the GDP. Amit Saraogi, Managing Director, Anmol Feeds, told the poultry industry had run into losses of over INR 26,000 crores in just three months, owing to misinformation about COVID 19 spreading from the consumption of chicken and a nationwide supply chain and logistics logjam. In addition, the prices of raw materials, primarily soyameal, had gone up by nearly 10-15 per cent. More than 70 million small farmers were in deep debt trap owing to severe liquidity crunch and their livelihood was at stake. Anmol Feeds has always advocated the cause of the industry and farmers who ensures the food and nutritional security of the country. They have sent multiple letters to the ministry at the Centre and State level and to Shri Giriraj Singh, Hon’ble Minister of Animal Husbandry, Dairying and Fisheries through the West Bengal Poultry Federation and to the Centre through CII. he integration business model practised in India is not the correct form. We cannot be in direct competition with farmers. In integration farming, the farmers do not reap many benefits. Real income happens when they are in open farming. Moreover, chick prices vary anywhere between Rs 5 – Rs 55. If bird prices are good in future, open farming will ensure liquidity for farmers. We have always taken a lead stand to ensure their livelihood. I would, therefore, request the industry to self-regulate the price of day-old chicks between 15-30 rupees for the benefit of farmers.  

Report : Anustup Kundu

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