Top 5 Content Categories on TikTok - TikTok Zomaland

News Desk, News Nation 360 : 2019: TikTok, the world’s leading destination for short-format videos, known for its diverse content, has witnessed Food emerge amongst the top 5 categories with a 50 per cent increase in videos. Professional chefs such as Kunal Kapur, Ranveer Brar, Pooja Dhingra, Vicky Ratnani amongst others have joined TikTok to share their kitchen secrets with the platform’s 200 million user community. TikTok recently partnered with Zomato for India's grandest food carnival, Zomaland, to bring users closer to the country’s wide range of culinary delights. Kolkata Zomaland took place on 28th - 29th  December in Calcutta Boating and Hotel Resorts. In the past, TikTok has also partnered with food brands to conceptualize interesting and quirky campaigns that have been widely appreciated by the user community. Earlier this year, the platform partnered with Food Food TV for the #FoodofIndia campaign which encouraged users to create and share lip-smacking food content and allow its users become famous as a popular content creator in the food category. Some of the most popular food creators on the platform who have actively been sharing unique and creative content include @Bihari_Babu (309.1k fans), @Bong_Bukkhad (400.8k fans), @UlhasKamathe (1.6 million fans), @AmmakiThali (808k fans), @CookingShooking (613k fans), @SitaramChahar (639k fans), @AbhinavJeswani (592k fans), @RuchikaAsatkar (516k fans), @HomeCookingShow (403k fans), @Kabita'sKitchen (320k fans) amongst others. The food videos posted by Indian users are also garnering a fantastic response from the global TikTok community across countries such as Thailand, Dubai, USA and UK. Join TikTok and be part of its vibrant community of talented users by participating in creative in-app campaigns and initiatives.

Pic : Krishnendu Kundu

Report : Anustup Kundu

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