Sony MAX2 remembers Bollywood’s iconic characters with the 4th. edition of the Timeless Digital Awards
News desk, News Nation 360: Launched in 2016, the digital awards have seen stupendous growth year on year. Sony MAX2 Timeless Digital Awards, India’s only popular digital awards, is back with its 4th season to delight audiences with characters of Indian Cinema that are iconic and unforgettable till date. Legends Ke Yadgaar Kirdar, being the theme of the new season, is an ode to the memorable and timeless characters from movies between the 50’s to the late 90’s that captivated us with their unique personalities to make the movies the masterpieces that they are. Fans will
get a chance to vote for their favourite icons - from the most loved male and female characters, best villains and best comic personality, the awards will commemorate the outstanding and everlasting characters that have remained ingrained in fans’ minds years after they hit screens. To participate, viewers will have to log in to the microsite via Facebook, Twitter or a verifiedEmail ID. The digital awards will be conducted through a specially curated microsite giving fans a chance to vote across 4 larger categories – Best Character (Male), Best Character (female), Best Villain role, Best Comic character. Under each of these buckets, several actors have been chosen through a rigorous process of scrutiny and research for their iconic roles in their career. Voting lines will be open to users from this week up to the end of March 2020. The winners across all categories will be judged based on maximum user votes and will be honoured on a digital Wall of Fame across the channel’s social media pages. Moving with today’s generation but keeping the essence of the yesteryears intact, Sony MAX2 will be engaging with audiences through a ‘Trivia Quest’ and an Instagram- led campaign called ‘Timeless Moments’ where users can send in pictures of legends from their own lives. All this as part of the channel’s 360-degree interactive format created especially for the fans.
Report: Anustup Kundu