Toyota Kirloskar Motor Introduced Adarshmann
News Desk, News Nation 360 : Toyota Kirloskar Motor (TKM) unveiled ‘Adarshmann’, a novel cartoon strip whose protagonist is based on the leading Bollywood star, youth icon and Toyota Urban Cruiser brand ambassador, Ayushmann Khurrana. The cartoon series to be released on TKM’s social channels feature Ayushmann as a character who talks about the message of #Respect. Talking about this association with Adarshmann, Ayushmann Khurrana, said that he has always believed in delivering fresh ideas through new and emerging formats. Therefore, He was excited with the concept of Adarshmann as a platform to connect with the fans to talk about respect as an extension to the successful brand campaign for Urban Cruiser. He is glad to take forward this campaign and keen to engage with the audience in this new avatar. In the series, Ayushmann’s
character together with #UrbanCruiser helps people find the right way to earn #Respect. Based on the concept of & contest and create your own activities, the Adarshmann campaign comprises exciting contests and activities for fans of Ayushmann and Toyota Urban Cruiser.
Pic : Courtesy
Report : Anustup Kundu