Star India Rolls out National Campaign for Consumer Safety

News Desk, News Nation 360 : As the nation is coming together in these unprecedented times, Star India Network which reaches 700 million viewers a month, has launched a special nationwide campaign with consumer safety as its theme -- TV Entertainment Recharge Ka Safe Tareeka. Gurjeev Singh Kapoor, President and Head – Distribution and International Business, Star India said that their campaign focuses on encouraging consumers to stay home and safe, remain entertained and pay TV entertainment bills online. They are leveraging the unparalleled reach of their popular GEC, Kids, Movies and Sports channels across multiple languages to spread the message, during these extremely difficult times. Star India has added even more to the entertainment quotient across its network of channels by bringing back on popular demand, classic shows like Mahabharat, new comedy show Maharaj ki Jai Ho, and Hotstar Specials presents Hostages on Star Plus; Dr Babasaheb Ambedkar- Ek Maha-Manav ki Maha-Gatha on Star Bharat; Raja Shivchhatrapati and World TV premiere of Baban on Star Pravah. Consumers can watch the original episodes of Super Singer shot exclusively on mobile phone and iconic show Bojhena Shey Bojhena on Star Jalsha; new show Odavum Mudiyathu Oliyavum Mudiyathu and sketch comedy show Lollu Sabha making a comeback on Vijay and Muddulakshmi and Aarathigobba Kirthigobba on Star Suvarna. Maa TV viewers can revisit favourite episodes of Karthika Deepam and Vadhinamma along with new and exciting movie premieres, Asianet viewers can also look forward to an exciting movie line-up. Star Gold has been entertaining its viewers with a series of latest movie premieres such as the biggest action-thriller, War, the biggest comedy Housefull 4, and many more including Bala, Darbar and Chhapaak. Star Movies will be airing premiers of kid-friendly movies such as Mary Poppins Returns, Dumbo and The Nutcracker and the Four Realms on Playdate - a property with Star Movies, along with popular Marvel movies selection and the best of action blockbusters with ‘Action@9’ property. Viewers can also look forward to some fine English entertainment with the latest season of American Idol and best of Koffee with Karan and Masterchef Australia. The campaign promotes the urgent need for safety awareness, to keep families entertained while staying safe at home. Through its unique creative, it urges families to keep problems out of their homes by not stepping out -- not even for their TV bill. It advises viewers to use the online facilities so that they can continue to #StayHomeStaySafe. Star India has added even more to the entertainment quotient across its network of channels by bringing back on popular demand, classic shows like Mahabharat, new comedy show Maharaj ki Jai Ho, and Hotstar Specials presents Hostages on Star Plus; Dr Babasaheb Ambedkar- Ek Maha-Manav ki Maha-Gatha on Star Bharat; Raja Shivchhatrapati and World TV premiere of Baban on Star Pravah. Consumers can watch the original episodes of Super Singer shot exclusively on mobile phone and iconic show Bojhena Shey Bojhena on Star Jalsha; new show Odavum Mudiyathu Oliyavum Mudiyathu and sketch comedy show Lollu Sabha making a comeback on Vijay and Muddulakshmi and Aarathigobba Kirthigobba on Star Suvarna. Maa TV viewers can revisit favourite episodes of Karthika Deepam and Vadhinamma along with new and exciting movie premieres; Asianet viewers can also look forward to an exciting movie line-up.

Report : Anustup Kundu

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