News Desk, News Nation 360: The growing number of women business owners in India gives the economy a significant boost. Women's increased participation in the workforce has created jobs and helped millions of families lead better life. Over 20% of women in India are the owners of MSME businesses, which are regarded as the foundation of the economy. They make up more than 23% of the work market, and U GRO Capital, a Data-Tech NBFC supports these MSMEs to reach their full potential with customized credit solutions and timely finance. U GRO Capital takes inspiration from the Women Entrepreneurs of India who nurture their business like their baby and has launched #MinutesOfAMompreneur (M.O.M.), a digital campaign that recognizes all women entrepreneurs for their leadership skills and their dominance in new-age industries. U GRO Capital is India’s first data-driven underwriting platform which uses the power of GST, Banking and repayment behaviour on the Bureau for credit decisions. The Company has observed that when there is a woman partner, stakeholder, or guarantor, the borrowers are more credit conscious. Monika Kapoor, Business Head, Secured and Unsecured at U GRO Capital stated that she has seen a large number of women borrowers running their businesses more efficiently due to their superior qualities of multi-tasking, high-risk appetite, adaptability and higher EQ. Women are far more disciplined with their financial behaviour with their inherent nurturing skills. With this campaign, they want to inspire all women across India who wish to take a leap into entrepreneurship by sharing stories of successful women founders.