Taco Bell Hits the Ultimate Six This Cricketing Season
News Desk, News Nation 360 : For all cricket- lovers out there, Taco Bell, the Californian quick-service restaurant chain, has launched a nationwide campaign today, on National Taco Day. With the ‘See A Six, Catch A Taco’ campaign, Taco Bell is fueling the cricket fever and rewarding fans across the country with a free crunchy taco. This unique campaign will kick off on Oct 24, when India plays their first match. Cricket fans just need to WhatsApp TACO to a Taco Bell number and get a free taco on any order. They will be able to avail of this offer through a WhatsApp QR Code created just for this campaign. The offer will be applicable to all India matches, semi-finals and the final. Shining a spotlight on the new campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said that Taco Bell is continuing its commitment to offering new and exciting experiences to fans. Cricket is a religion in India, and they wanted to reward fans this upcoming cricketing season. They strongly believe that integrating the country’s passion points with their tacos is one of the many ways for them to strengthen and deepen their relationships with consumers. Earlier this year, Taco Bell kicked off a global campaign called “I see a taco”, to get fans to start seeing tacos everywhere. In the latest phase of this campaign, the brand has tied into cricket, where a six-hit also resembles the shape of a taco. So, when the Indian cricket team hits a six from October 24 onwards, taco-lovers and cricket fans can get a free taco from Taco Bell.
Pic : Courtesy
Report : Anustup Kundu