Dollar Industries Ltd.'s New Campaign on Election #UngliUthanaFitHaiBoss
News Desk, News Nation 360 : Dollar Industries Ltd recently published a series of voting awareness videos on their digital platforms to raise awareness and encourage people to cast their vote, as each vote matters. As the world’s largest democracy goes to vote it was seen that the average turnout in 2014 was 66.38% and that only a meagre 9% of young urban voters actually cast their vote. It is this attitude that Indians need to change and has been addressed through the campaign films. It is time for all – Indians to raise fingers when it matters the most. The campaign is already a big success in social media. The total reach of the campaign as of now is 200 million people, over 20 lakh+ engagement has happened for 30 million views garnered. This is generating a lot of conversation amongst the youth and is exactly what they wanted to achieve through their campaign - said Ankit Gupta, Vice President, Dollar Industries Ltd. India – the largest democracy is getting geared up for elections and it is seen that a section of the people are not taking effort towards casting their vote, approximately 280 Million
people did not cast vote in the last election. While people are quick to pass judgement and blame authorities for everything that is wrong, they shrug off their responsibility as a dutiful citizen to go and cast their vote. Their campaign addresses this attitude and urges people that this is the time to do something about it, by exercising their right to vote – hence #UngliUthanaFitHaiBoss! Total campaign results are as following- Total Campaign reach - 200 Million, Total True Views on YouTube - 18 Million, Total Video Views on Facebook - 12 Million, Total Campaign Engagement - 20 Lakh+.
Video : Courtesy
Report : Anustup Kundu