Unnati Litchi was Launched in Bihar

News Desk, News Nation 360 : Following successful Unnati interventions in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, Uttarakhand, Himachal Pradesh, Maharashtra and Madhya Pradesh, Coca-Cola India launched Unnati Litchi in Bihar together with DeHaat, National Research Centre on Litchi (NRCL), and Kedia Fresh. The initiative is aimed at enhancing the efficiency of the Agri value chain and farmers' capability building on a high-density plantation, farmer training for Good Agriculture Practices (GAP) and creation of demo orchards through appropriate technology interventions. The project announcement was made in the presence of Prem Kumar - Minister of Agriculture, Bihar, Shashank Kumar - Founder & CEO, DeHaat, Dr Sanjay Kumar Singh, Principal Scientist, NRCL, R.K. Kedia - Chairman, Kedia Fresh, Asim Parekh - Vice President, Fruit Circular Economy, Coca-Cola India and Ishteyaque Amjad - Vice-President,

Public Affairs, Communications & Sustainability, Coca-Cola India & South West Asia. The initial phase of this initiative has been launched across Muzaffarpur, Samastipur and Vaishali districts of Bihar which are the major hubs for Litchi cultivation in the state. Encompassing the entire value chain from grove to glass, Unnati Litchi aims at educating and training 80,000+ farmers in revitalizing the existing orchards, rejuvenating old and senile farms spanning over 3000 acres, and introducing modern techniques like high-density plantation to double Litchi productivity. Coca-Cola India and its partners are on track to create virtuous value chains in horticulture by infusing over USD 1.7 Billion to develop Fruit Circular Economy in India. Subsequently, after the rollout of Project Unnati Litchi in Bihar, states like West Bengal and Odisha would be considered in the next phase. 

Coca-Cola India, DeHaat, National Research Centre on Litchi (NRCL) and Kedia Fresh partnered to launch Unnati Litchi

Pic : Courtesy

Report : Anustup Kundu


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