The UP government takes concrete steps for setting up the Film City

News Desk News Nation 360: Within days of the announcement about the Film City in Uttar Pradesh, the Chief Minister Yogi Adityanath on Tuesday unveiled an ambitious plan to set up a Dedicated Infotainment (film city) Zone and rolled out an open offer to film fraternity to come to the state. He also announced that 1000 acre of land has been identified in Gautam Budh Nagar by Yamuna Expressway Industrial Development Authority. (YEIDA)  where the Infotainment Zone will be set up with all World Class Civil, Public and Technological facilities. The Chief Minister told the proposed site is just an hour away from New Delhi and very close to the proposed International Airport at Jewar, going to be the biggest greenfield airport in Asia. Having also been close to Agra, the city of Taj, Mathura, the birthplace of Krishna and near to the proposed logistic hub in Noida, the proposed dry port and freight corridor thus providing all facilities of transport and movement. The efforts will be to make this the best Dedicated Infotainment Zone of the country. He also told his government is well aware of the present trend of OTT and Media Streaming Platforms hence the High Capacity, World-Class data Centre along with all pre-production and the post-production infrastructure, processing labs, VFX and digital technology of international level will be provided in this zone. This is an ideal case for a Film City in Uttar Pradesh. The state government's Film Policy-2018 has already some talking provisions. All the policies of Industries will be applicable for the takers and Single Window Mechanism will be used to facilitate those who want to come here and set up their studio. If some proposals are forthcoming from the film fraternity, the government will take those into consideration. A number of film personalities including Vijayendra Prasad, Ashok Pandit, Kailash Kher, Singer, Manoj Joshi, Producer-Director, Nitin Desai, Producer-Director, Vinod Bachchan, Producer-Director, Pragya Kumar, Singer, Udit Narayan and Anup Jalota were present in the meeting while Saundarya Rajnikant, Anupam Kher, Atul Agnihotri, The Chairman of National School of Drama (NSD), Paresh Rawal, Lyricist Manoj Muntasir and Satish Kaushik interacted with the CM on a virtual platform. The prompt action by the state government immediately received a positive response as the ace Art Director Shri Nitin Desai offered to set up an entire Film City on the lines of what he has been set up in Mumbai. He was of the opinion that about 80 per cent of technicians and workforce in Mumbai film industry is from UP and after the industry in UP itself, the availability of manpower will never be a problem. In another offer, Shri Sandeep Singh of Vistas Media, a Singapore based Company, has offered to set up a Film Academy with an initial investment of 10 million Dollars. Ashok Pandit, the Chairman of Film Producer Association, welcomed the proactive action by the state government and he told one should look beyond Hindi films and even multilingual films can be made here.    

Pic : Courtesy

Report : Anustup Kundu

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