Dish TV India’s OTT Platform Watcho Witnessed Record Surge in Content View
News Desk, News Nation 360 : In response to the increase in the viewing needs of their customers, Dish TV India, India’s leading DTH Company, has rolled out a variety of short format, snackable original content on its OTT platform, Watcho. Over the past one month, the platform has witnessed a 50% surge in content consumption, leading to a steep hike in their subscriber base and adding 1 million new subscribers in a month bringing it up to 3.0 Million. Watcho has also seen a spike in the time spent by viewers on the platform during March 2020. This sudden increase can be attributed to the recently added new and fresh content on the platform and the overall surge in consumption of content during the ongoing lockdown. Commenting on the development Anil Dua, Executive Director & Group CEO, DishTV India Ltd, said that they are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January 2020. The rapid growth is the result of their strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, they have invested in building a unique content library which includes original series & shows, cutting across genres like drama, comedy and Thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences. Additionally, amidst the lockdown period, Watcho’s streaming bandwidth has been better optimized to reduce network load on the internet by reducing the native resolution of the app to 480p without compromising on the quality. The company undertook this move to ensure the delivery of uninterrupted content to the viewers and keep them entertained 24X7.
Report : Anustup Kundu