WayCool to Invest in SV Agri to Boost Quality

News Desk, News Nation 360 : WayCool Foods, India's fastest growing Agri-commerce company, announced that they will be investing USD 5 million into Siddhi Vinayak Agri Processing Pvt. Ltd (SV Agri), one of India's largest fully integrated players in the potato supply chain ecosystem. The investment will allow both WayCool and SV Agri to leverage their strong supply chain eco-systems & boost the quality and supply of Potato Seed, Storage and Processing across India. With the investment from WayCool, SV Agri will look to introduce a wide variety of seed potatoes and further expand their existing storage solutions while also gaining access to WayCool’s strong network in South India and international markets. Leveraging both supply chains will enable the companies to increase the production of high-quality Potatoes for Indian consumption and as well as meet global demands. SV Agri plans to introduce a new low glycemic variant of Potatoes called ‘Carisma’. The new variant scores 58 points on the glycemic index as opposed to the available potato variant that scores 80 points. ‘Carisma’ has been very well received in health-conscious markets abroad and is soon to make an entry into the Indian market. Commenting on the partnership, Hemant Gaur, co-founder of SV Agri Processing, said that they have partnered with one of the best companies in the industry to deliver efficiencies. They are excited to be collaborating with an established Agri- supply chain player - WayCool. Over the years they have seen WayCool’s technology and automation knowledge grow leaps and bounds making them the largest Agri-commerce player in the country. They see a great demand for high-quality potatoes in southern India and see an opportunity to leverage their expertise to quell the demand with the help of their collaboration with WayCool. They can also see a fruitful partnership for their cold storage and engineering solutions as WayCool is renowned to push boundaries when it comes to innovative and customized solutions to adapt their supply chain as per Indian requirements. India’s domestic demand for potatoes has slowly increased over the last few decades. India’s daily consumption of potatoes stands at 1.25 Lakh Tonnes per day and is growing at a steady pace making it the 4th largest food crop grown in the country. Owing to the association with the world-renowned Dutch cooperative, Agrico, SV Agri boasts of providing Indian farmers with some of the best-in-class Potato seeds.

Report : Anustup Kundu