ZEE5 Recreated Abar Jombe Mela and Launched Biswa Obak Cheye Robe : Towards Hope - A ZEE5 initiative

News Desk, News Nation 360 : Amid the global pandemic comes a song of hope, of looking forward to a better day. ZEE5 Global brings alive again the ever-popular folk song Abar Jombe Mela in an all-new format rendered by Bangladesh’s youth icons. The song is being released across all ZEE5 platforms. The initiative is in association with Dettol & supported by Nestle. In January ’20, at a huge event in Dhaka, ZEE5, the largest global video streaming platform for South Asians and beyond, shared its plans for Bangladesh and announced the rollout of various initiatives to drive growth in the market through strong local collaborations. The intent was encapsulated in the theme Stronger Together, thereby kickstarting a journey of deep collaboration and partnership that’s only grown from strength to strength over the last several weeks. Amit Goenka, CEO, ZEE International and ZEE5 Global said that Bangladesh is a hugely important market for them, and this song, symbolizing hope, is being launched with the specific intent of celebrating the spirit and resilience of the people of Bangladesh as they navigate these challenging times. They look forward to rolling out their plans for this exciting market soon. However, in the darkest of times, the resilience of the Bangladeshi people has always shone through. Biswa Obak Cheye Robe: Towards Hope - A ZEE5 initiative in collaboration with Good Company – An Asiatic 360 Content Initiative is a song that salutes this resilience in these difficult times.

Pic : Courtesy

Report : Anustup Kundu


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