News Desk, News Nation 360 : For the upcoming summer season, Blue Star Limited unveiled its new extensive line of room air conditioners, which includes a "flagship premium" range and a "best-in-class affordable" range. To serve every consumer segment, the company has introduced more than 100 models in a range of price points and configurations, including windows, fixed speed, and inverter air conditioners. To meet this increasing demand, they have introduced a wide range of products, utilising their production, R&D, and innovation skills to introduce new, unique, and best-in-class air conditioners. In the inverter split AC market, the company has introduced three new categories. These include 2-star, 3-star, and 5-star flagship, premium, and budget-friendly ranges that come in different cooling capacities ranging from 0.8 TR to 2.2 TR at competitive prices starting from Rs 29,990. A wide array of flagship models, including "Super Energy-Efficient ACs," "Heavy-Duty ACs," "Smart Wi-Fi ACs," "Hot & Cold ACs," and "ACs with Anti-Virus Technology," have been introduced by the company. In addition, to honour its legacy, an 80th anniversary special edition AC has been released. This model is the most sophisticated air conditioner on the market in the nation because it is jam-packed with cutting-edge features and extensive technologies. Air conditioner manufacturers are introducing new features to improve user comfort and address the growing demand in the market. One key innovation is the "AI Pro" system which automatically adjusts settings for optimal temperature. Additionally, features like "Turbo Cool" provide rapid cooling, while "Convertible 6-in-1 cooling" allows users to fine-tune cooling power. Durability is enhanced
through special coatings that prevent corrosion and extend the unit's lifespan. For a more personalized experience, "Smart Wi-Fi ACs" offer features like "Customized Sleep" which allows users to program temperature, fan speed, and operation schedule for a comfortable sleep cycle. Voice control through smart speakers like Google Home or Amazon Alexa adds further convenience. Recognizing the need for year-round comfort, manufacturers are also introducing "Hot & Cold ACs" that function effectively in both hot and cold climates. These models cater to regions with extreme temperatures, such as Srinagar where temperatures can drop as low as -10°C. The air conditioner market is experiencing a surge in demand due to several factors. A growing middle class with more disposable income sees air conditioners as a necessity rather than a luxury. Additionally, there's a significant demand from first-time buyers in smaller cities and towns, along with a replacement market for existing units. Virat Kohli is still the brand ambassador for Room ACs at Blue Star. He has made a substantial contribution to increasing the Company's equity and brand recognition. The television advertisements that showcase Virat Kohli personifying heat have garnered positive feedback from external stakeholders. In March, the company will launch new TVCs with the same theme on TV and digital channels.
Pic - Krishnendu Kundu
