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  • Writer's pictureKRISHNENDU KUNDU

Establishing a Bancassurance Partnership between SBI General Insurance and Jana Small Finance Bank Aimed to Boost the Penetration of Insurance

News Desk, News Nation 360 : To help with the distribution of non-life insurance products, SBI General Insurance, one of the top general insurance companies in India, and Jana Small Finance Bank, a top financial institution in the country, have partnered strategically in bancassurance. This strategic partnership demonstrates SBI General Insurance's dedication to expanding its customer base, strengthening its distribution network, and setting new industry standards for the insurance industry. SBI General Insurance hopes to increase its market presence and provide specialised insurance solutions to a wider range of consumers by utilising Jana Small Finance Bank's vast customer base through its widely dispersed branch networks throughout 24 states and Union Territories. Customers of Jana Small Finance Bank will have access to a variety of general insurance products from SBI General Insurance thanks to this strategic partnership. These products will cover a broad range of insurance options, such as travel, house, auto, health, and personal accident insurance. To meet the various needs of businesses and enterprises, the partnership will also include the provision of commercial line insurance products, such as property, marine, and engineering insurance. SBI General Insurance and Jana Small Finance Bank have a common goal of innovation and customer-centricity, which puts them in a unique position to change the general insurance market in India. This strategic partnership is an important step forward for both organisations in their efforts to provide strong insurance protection for people and businesses. Kishore Kumar Poludasu, MD & CEO of SBI General Insurance stated that they are happy to announce their collaboration with Jana Small Finance Bank, which represents a significant advancement in their goal of providing customers throughout India with comprehensive insurance solutions and helping to raise the country's insurance penetration rate. Customers will be able to achieve their financial goals with the help of Jana Small Finance Bank's services and their easily navigable products.



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