News Desk, News Nation 360: Through a strategic partnership, Airtel Business has collaborated with PSU ITI Limited to help Indian companies embrace digital transformation through upgrades of old technology infrastructure, operational efficiency improvement, and digital resiliency. Leveraging Airtel Business's communication network alongside ITI Limited's engineering and manufacturing competencies, the tie-up provides a suite of digitization solutions ranging from enterprise c

News Desk, News Nation 360: The measurement of marketing in 2026 is witnessing a complete transformation from traditional vanity metrics, including reach, impressions, and low ~0.5% click-throughs, to true measures of attention, intent, and business responsibility. With impressions unable to demonstrate consumer attention, marketers now resort to the use of more dynamic formats such as connected TV (CTV), interactive videos, and dynamic branded QR codes, which score far bette